Digital Marketing, BS*
The Bachelor of Science in Digital Marketing gives students the knowledge and skills to incorporate a digital marketing strategy into an organization's overall marketing efforts. Students will learn how to reach current and potential customers using digital tools, such as search engine optimization (SEO), social media marketing, paid ads, and content marketing, among other digital marketing techniques. The student will connect the organization's offerings to the needs of the customer by utilizing highly targeted and results-driven marketing. This program can be completed fully online, or through a combination of online and seated classes.
Program Learning Outcomes
The following learning outcomes are linked to assignments and activities throughout this program:
- THEORY AND PRACTICE: Graduates will demonstrate skills in marketing fundamentals that balance theory and practice. (Exploring, Preparing)
- STRATEGIC INTEGRATION: Graduates will distinguish core competencies and identify market opportunities to develop an organization's competitive advantage. (Exploring, Preparing, Integrating)
- APPLICATION: Graduates will design, justify and evaluate the impact of campaigns across the full range of popular digital channels. (Exploring, Preparing, Integrating)
Requirements for the BS in Digital Marketing
General Education Core 35 hours
The Social and Behavioral Science general education requirement is covered in the major by BUS 2513. Diversity is covered by LDR 3733.
Digital Marketing Major 55 hours
Electives 30 hours
Total Credit Hours: 120