Sport Management: Esports and Gaming Administration, BBA
The Esports and Gaming Administration program prepares graduates with a blend of business fundamentals and sport management knowledge needed to work across industries while also developing the skills to manage the gaming industry and the growing role of Esports within it.
Program Learning Outcomes
The following learning outcomes are linked to assignments and activities throughout this program:
- SPORT INDUSTRY AWARENESS: Professional graduates demonstrate an understanding of financial, ethical, legal, and socio-cultural issues in today’s world and how each applies to various aspects of the sport industry.(Preparing, Integrating)
- MARKETING THE SPORT PRODUCT: Professional graduates apply fundamental marketing concepts to the sport industry and understand the unique aspects of the sport product, the sport consumer, and the sport marketplace. (Preparing)
- CRITICALLY EVALUATE ELECTRONIC GAMES: Critically analyze and evaluate electronic games as well as their themes, mechanics, and other components. (Preparing)
- CREATION AND DEVELOPMENT OF ELECTRONIC GAMES: Demonstrate a comprehensive understanding of the creation and development of games and effectively apply, integrate, and communicate this information through the implementation of games within the gaming industry. (Integrating)
- E-SPORTS LEAGUE MANAGEMENT: Analyze the Esports industry in terms of team, tournament, and league management and effectively evaluate and communicate the impact of economic, societal, and regulatory issues on the industry. (Preparing)
Requirements for the BBA in Sport Management: Esports and Gaming Administration
General Education 35 hours
The Social and Behavioral Science general education requirement is covered in the major by BUS 2513. The Diversity general education requirement is covered in the major by LDR 3733.
Business Core 40 hours
Click here to view Business Core.
Esports and Gaming Administration Major 39 hours
Electives 6 hours
Total Credit Hours: 120