MKT 3043 Digital Marketing Analytics
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. PR:
MAT 1103 or higher,
MKT 2503,
MKT 3013,
MKT 3023 and
MKT 3033.