Skip to main content
Course Catalog 2024-2025
Catalog Search
Search Options
Entire Catalog
Programs
Courses
Search
https://rc.smartcatalogiq.com/
6a5ccd90-4f88-4864-a88b-127f88a254b5
https://searchproxy.smartcatalogiq.com/search
8dd5c96e-7b78-4fd9-90b7-82e4aeedd0f7
other
/Institutions/Rochester-College/json/2024-2025/Course-Catalog-2024-2025-local.json
/Institutions/Rochester-College/json/2024-2025/Course-Catalog-2024-2025.json
Contents
Programs of Study
Academic Calendar
Introduction
Admissions
Billing
Center for Student Life
Financial Aid
Academics
Academic Support
Course Information
Degree Information
Degree Options
General Education Program
Honors Program
School of Business and Technology
Academic Degrees
Vocational Emphasis: Management, BBA
Vocational Emphasis: Marketing, BBA
Vocational Emphasis: Nonprofit Management, BBA
Associate Degrees
Business Minors
Stackable Certificates
Business Core
School of Education
School of Humanities
School of Natural and Behavioral Sciences
School of Nursing and Health Studies
School of Theology and Ministry
How to Read Course Descriptions
Course Descriptions
Rochester Christian University Personnel
Items of Record
Catalog Links
Catalog Home
Site Map
All Catalogs
Share
Print this page
Select a Catalog
Course Catalog 2021-2022
Course Catalog 2022-2023
Course Catalog 2023-2024
Graduate Handbook 2023-2024
Course Catalog 2024-2025
Faculty Handbook
Vocational Emphasis: Marketing, BBA
Choose one of the following fields (12 hours):
Arts and Science
Required Courses:
Arts and Science 12 credits of an approved emphasis
Digital Marketing
Required Courses:
MKT 3023
Email Marketing
3
MKT 3033
SEO and SEM
3
MKT 3043
Digital Marketing Analytics
3
MKT 3053
Viral and Organic Growth
3
Media Writing
Required Courses:
MCM 2513
Media Writing
3
MCM 3223
Editing and Content Management
3
MCM 3523
Publication Design
3
MCM 3723
Advanced Media Writing
3
Professional Sales
Required Courses
PSA 3013
Relationship-Driven Professional Sales
3
PSA 3023
Negotiation in Business and Sales
3
PSA 3033
Sales Leadership
3
PSA 3043
Advanced Relationship-Driven Professional Selling
3