Course Catalog 2024-2025

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Vocational Emphasis: Marketing, BBA

Choose one of the following fields (12 hours):

Arts and Science

Required Courses:

Arts and Science 12 credits of an approved emphasis

Digital Marketing

Required Courses:

MKT 3023Email Marketing

3
MKT 3033SEO and SEM

3
MKT 3043Digital Marketing Analytics

3
MKT 3053Viral and Organic Growth

3

Media Writing

Required Courses:

MCM 2513Media Writing

3
MCM 3223Editing and Content Management

3
MCM 3523Publication Design

3
MCM 3723Advanced Media Writing

3

Professional Sales

Required Courses

PSA 3013Relationship-Driven Professional Sales

3
PSA 3023Negotiation in Business and Sales

3
PSA 3033Sales Leadership

3
PSA 3043Advanced Relationship-Driven Professional Selling

3