Sport Management, BBA
The BBA with Sport Management major prepares students for careers in fitness center management, sport public relations, recreation management, sport promotions, sport marketing, event management, and commercial/professional sport administration.
Program Learning Outcomes
The following learning outcomes are linked to assignments and activities throughout this program:
- SPORT INDUSTRY AWARENESS: Professional graduates demonstrate an understanding of financial, ethical, legal, and socio-cultural issues in today’s world and how each applies to various aspects of the sport industry. (Preparing, Integrating)
- MARKETING THE SPORT PRODUCT: Professional graduates apply fundamental marketing concepts to the sport industry and understand the unique aspects of the sport product, the sport consumer, and the sport marketplace. (Preparing)
Requirements for the BBA in Sport Management
General Education Core 35 hours
The Social and Behavioral Science general education requirement is covered in the major by BUS 2513. The Diversity general education requirement is covered in the major by LDR 3733.
Business Core 40 hours
Click here to view Business Core.
Sport Management Major 36 hours
Choose 9 hours from:
Electives 9 hours
Total Credit Hours: 120