Course Catalog 2024-2025

Mass Communication, BS

Requirements for the BS in Mass Communication

General Education Core 41 hours

Mass Communication Major 33 hours

Must take the one-hour workshop six times

MCM 1101Shield Media Workshop

1

Take all of the following:

MCM 2013Intro to Mass Communication

3

MCM 2513Media Writing

3

MCM 3003Media and Society

3

MCM 3013Mass Communication Theory

3

MCM 3113Digital Media Strategies

3

MCM 4113Media Law

3

MCM 4893Media Internship

3

MCM 4943Media Ethics

3

MCM 4953Capstone Seminar in Mass Communication

3

MCM 3013, MCM 3113, and MCM 4953 are only offered as 8-week online classes.

Track Options for an On-Campus Mass Communication Major

The track requirement is waived for transfer students who have completed an approved associate degree or certificate in a Mass Communication field. Specs@LTU: RCU mass communication students can fulfill their RCU mass communication track by spending a calendar year at Specs@LTU in Southfield, MI, in one of the following: Broadcast Media Arts, Digital Media Arts, or Graphic Communications. Instructor approval is required, and conditions apply. 

Integrated Media Track 27 hours

MCM 2613Introduction to Public Relations

3

MCM 2833Digital Photography

3

MCM 3223Editing and Content Management

3

MCM 3423Video Storytelling

3

MCM 3513Public Relations Media Techniques

3

MCM 3523Publication Design

3

MCM 3723Advanced Media Writing

3

MCM 4323Media Campaigns

3

MKT 2503Principles of Marketing

3

Total Credit Hours:27
MCM 2613, MCM 3513, and MCM 4323 are only offered as 8-week online classes. MCM 3523 is a 16-week online class.

Broadcast Media Arts Track 29 hours

A Broadcast Media Arts Track is available through Specs@LTU.
MCM 1035Fundamentals of Radio

5

MCM 1045Fundamentals of Television

5

MCM 2035Digital Audio Concepts

5

MCM 2045Digital Video Concepts

5

MCM 3034On-Air Radio

4

MCM 4035TV Field Production 5 hrs. UD

5

Total Credit Hours:29

Digital Media Arts Track 29 hours

A Digital Media Arts Track is available through Specs@LTU.
MCM 1305Production Fundamentals

5

MCM 1335Visual Storytelling

5

MCM 2305Digital Video Production

5

MCM 2325Motion Graphics

5

MCM 3304Media for the Web

4

MCM 4305Advanced Portfolio

5

Total Credit Hours:29

Graphic Communications Track 29 hours

A Graphic Communications Track is available through Specs@LTU.
MCM 1135Fundamentals of Graphic Design

5

MCM 1235Intro to Computer Graphics

5

MCM 2135Web Design Essentials

5

MCM 2145Visual Branding and Identity

5

MCM 3134Portfolio Development

4

MCM 4135Advanced Projects

5

Total Credit Hours:29

Film Production Track 29 hours

A film production track is credited to students who have completed the Motion Picture Production program at the Motion Picture Institute (MPI) prior to starting at Rochester Christian University. 

Electives 17 - 19 hours

Taking an 18-hour minor is recommended or several micro-credentials is recommended.

Total Credit Hours: 120