MCM 2145 Visual Branding and Identity
This course explores the essential skills required to guide a business through the process of creating a distinctive brand, including logos, marketing materials, promotional graphics, brand identity, and collateral graphics, through multi-component design projects. You will focus on building the visual and conceptual aspects of branding and identity for a variety of real-life applications such as advertising, brochures, and logos, using an understanding of branding essentials and marketing communications. PR: acceptance into the Mass Communication degree with a Graphic Communication track, offered through an articulation agreement with Specs@LTU.