Mass Communication
The Mass Communication program will prepare you to think critically as well as communicate clearly and effectively. Your coursework will prepare you to become a professional in the media field who exhibits ethical and faith-based approaches to your work.
The traditional program offers an integrated media track. All students in this track will obtain practical experience by working with Shield Media, RCU’s student media, and through a media internship. The majority of classes are on-campus, however, there are five online 8-week RCU Online classes that can help students earn their degree more quickly.
The Mass Communication Department offers a totally online RCU Online degree with 8-week semesters comprising of the mass communication core and a marketing communication track. This degree is designed to assist those who have earned an associate's degree or other recognized accredited qualification to complete a bachelor's degree in a timely manner.
The track requirement is waived for transfer students who have completed an approved associate degree or certificate in a Mass Communication field. Specs@LTU: RUC mass communication students can fulfill their RCU mass communication track by spending a calendar year at Specs@LTU in Southfield, MI, in one of the following: Broadcast Media Arts, Digital Media Arts, or Graphic Communications. Instructor approval is required, and conditions apply.
There is also one 16-week online course in Publication Design in both the on-campus and RCU Online programs.
Program Learning Outcomes:
- Understand and evaluate historical and cultural forms of mass communication with a particular focus on audience diversity and a faith perspective of communication practices. (Exploring)
- Produce all forms of mass communication by applying functional area concepts and theories through writing, oral presentations, and digital technologies. (Preparing)
- Critically evaluate their own work and that of others for accuracy, fairness, and clarity. (Preparing)
- Apply professional ethical principles aligned with the First Amendment and media law. (Integrating)
- Develop an understanding of their intrinsic worth as people created by God to serve the community as mass communication professionals. (Calling)