Digital Media Communications, AAS

Requirements for the AAS in Digital Media Communications

This degree fits the BBA program in Marketing and the BS program in Digital Marketing.

General Education Core 35 hours

The Social and Behavioral Science general education requirement is covered in the major by BUS 2513. The Diversity general education requirement is covered in the major by LDR 3733.

Note: For Early College students, Integration (IDS 1001) is waived by LDR 1053.

Major 21 hours

BUS 2513	Principles of Economics	3
BUS 2303	Business Analytics	3
MCM 2513	Media Writing	3
MKT 2503	Principles of Marketing	3
	Choose one:
SEN 2013	Corporate Responsibility and Social Enterprise	3
HON 2023	Corporate Responsibility and Social Enterprise	3
	Choose one:
LDR 2013	Global Connections: Skills, Competencies and Visioning	3
LDR 3733	Leadership in a Diverse World	3
	Choose one:
MCM 3113	Digital Media Strategies	3
MKT 3013	Social Media Marketing	3

Electives 4 hours

Choose 4 hours

	Science credit in a second discipline (MTA option)
LDR 1053	Personal Leadership in a Learning Environment	3
MKT 2001	Personal Branding	1
MKT 3533	Consumer Behavior	3
MKT 3543	Integrated Marketing Communications	3

Total Credit Hours: 60