15.3.4 Use of Logo

General Logo:

The logo consists of two parts, the torch and the wordmark/typeface, and the parts should never be separated. Traditionally, the torch symbolizes light in darkness. For Rochester University, this has two meanings: (1) enlightenment through education, such that one grows intellectually and is able to connect coherently the truth of God with the wisdom of humanity; and (2) a beacon of Christian hope, cast across a world that is searching for salvation.

The logo is to be used in all external and internal communications, media, and collateral materials. When individuals officially represent Rochester University the logo should be used in all communications, digital and printed.

The following list is not comprehensive but serves to demonstrate where the general logo should be used:

• Letterhead
• Envelopes
• All marketing materials (brochures, announcements, advertisements, pamphlets)
• College paraphernalia (coffee cups, stationery, shirts, pens, etc.)
• All office forms
• Fax cover sheets
• Memo templates
• PowerPoint slides
• Awards
• Announcements
• Etcetera

Other general restrictions

Do not color the College Logo in any color other than crimson. In rare instances CS may make an exception due to limited color being used in a print piece.

Do not stretch or distort the proportions of the logos in any way. This can be avoided by scaling the logos uniformly, or scaling by percentage.

The college logo should never be reproduced smaller than 1 5/8”

When the college logo is used with other design elements such as typography, illustrations, or photography, the logo must maintain a minimum “clear zone”, or space around itself. That space is judged by the height of the letter “H” in the logo.

College Seal

The seal of Rochester University is the official emblem of the institution. As such, from this point on its use shall be restricted to diplomas, official transcripts and formal documents of Rochester University that originate from the Office of the President and/or the Board of Trustees.

The Interlocking RC

The Interlocking RC logo will be used by the athletic department as an alternative to the general logo. Other departments may use the Interlocking RC logo but must gain permission from the Communication Services Department.