Digital Marketing, BS*

The Bachelor of Science in Digital Marketing gives students the knowledge and skills to incorporate a digital marketing strategy into an organization's overall marketing efforts. Students will learn how to reach current and potential customers using digital tools, such as search engine optimization (SEO), social media marketing, paid ads, and content marketing, among other digital marketing techniques. The student will connect the organization's offerings to the needs of the customer by utilizing highly targeted and results-driven marketing. This program can be completed fully online, or through a combination of online and seated classes.

 

Program Learning Outcomes

The following learning outcomes are linked to assignments and activities throughout this program:

1. THEORY AND PRACTICE: Graduates will demonstrate skills in marketing fundamentals that balance theory and practice. (Exploring, Preparing)
2. STRATEGIC INTEGRATION: Graduates will distinguish core competencies and identify market opportunities to develop an organization's competitive advantage. (Exploring, Preparing, Integrating)
3. APPLICATION: Graduates will design, justify and evaluate the impact of campaigns across the full range of popular digital channels. (Exploring, Preparing, Integrating)

Requirements for the BS in Digital Marketing

General Education Core 35 hours

The Social and Behavioral Science general education requirement is covered in the major by BUS 2513. Diversity is covered by LDR 3733.

Digital Marketing Major 54 hours

BUS 2303	Business Analytics	3
BUS 2513	Principles of Economics	3
BUS 4943	Business Ethics	3
LDR 3733	Leadership in a Diverse World	3
MAT 2413	Statistics	3
MKT 2503	Principles of Marketing	3
MKT 2513	Introduction to Digital Marketing	3
MKT 2603	Career Navigation and Exploration in Digital Marketing	3
MKT 3013	Social Media Marketing	3
MKT 3023	Lifecycle and Email Marketing	3
MKT 3043	Digital Marketing Analytics and Experimentation	3
MKT 3053	Going Viral and Growth Hacking	3
MKT 4523	Market Research	3
MKT 4603	Growth Marketing and Multi-Channel Digital Marketing	3

 

Choose 3 hours:

BUS 4823	Business Strategy and Policy Capstone	3
BUS 4833	Independent Study Capstone	3

Choose 3 hours:

MKT 4813	Marketing Internship	3
	OR
MKT 4811	Marketing Internship	1
	x3

Choose 3 hours:

HON 2023	Corporate Responsibility and Social Enterprise	3
SEN 2013	Corporate Responsibility and Social Enterprise	3

Choose 3 hours:

MKT 3533	Consumer Behavior	3
MKT 3543	Integrated Marketing Communications	3
MKT 4513	Marketing Management	3

Electives 31 hours

Suggested Electives:

Declare a minor (18 credits)

COM 2223 Public Speaking

COM 3513 Small Group Communication

COM 3533 Intercultural Communication

MCM 2513 Media Writing

MCM 3113 Digital Media Strategies

Total Credit Hours: 120