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Course Catalog 2025-2026

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Vocational Emphasis: Marketing, BBA

Choose one of the following fields (12 hours):

Arts and Science

Arts and Science: 12 hours of an approved emphasis

Communication and Media

Required Courses:

MCM 2513Media Writing

3
MCM 3523Publication Design

3
MCM 3723Advanced Media Writing and Editing

3

Choose 3 hours from:

COM 2223Public Speaking

3
COM 2233Nonverbal Communication

3
COM 3513Small Group Communication

3
COM 3523Interpersonal Communication

3
COM 3533Intercultural Communication

3

Digital Marketing

Required Courses:

MKT 2603Career Navigation and Exploration in Digital Marketing

3
MKT 3023Lifecycle and Email Marketing

3
MKT 3043Digital Marketing Analytics and Experimentation

3
MKT 3053Going Viral and Growth Hacking

3

Professional Sales

Required Courses

PSA 3013Relationship-Driven Professional Sales

3
PSA 3023Negotiation in Business and Sales

3
PSA 3033Sales Leadership

3
PSA 3043Advanced Relationship-Driven Professional Selling

3