Course Catalog 2025-2026

MKT 2513 Introduction to Digital Marketing

Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using digital marketing tools used in the industry and create strategy plans based on research and analysis of successful campaigns.

Credits

3