Course Catalog 2025-2026

Marketing, BBA

The BBA in marketing gives students the knowledge and skills for influencing buyer behavior, analyzing markets, developing marketing strategies, creating marketing plans, and interpreting market research. Students will choose an emphasis in digital marketing, communication and media, professional sales, or a specific arts or science focus to further develop a vocational direction.  This program can be completed fully online if a student chooses a digital marketing or professional sales emphasis. Other emphasis options are available for students pursuing this program through a combination of online and seated classes. 

Program Learning Outcomes

The following learning outcomes are linked to assignments and activities throughout this program:

  1. THEORY AND PRACTICE: Graduates will demonstrate skills in marketing fundamentals that balance theory and practice. (Exploring, Preparing)
  2. STRATEGIC INTEGRATION:
    Digital Marketing Emphasis - Graduates will distinguish core competencies and identify market opportunities to develop an organization's competitive advantage.
    Professional Sales Emphasis - Graduates will identify market opportunities, apply research, and create cross-channel marketing strategies that deliver customer value, enhance customer relationships, and satisfy organizational goals. (Exploring, Preparing, Integrating)
  3. APPLICATION:
    Digital Marketing Emphasis - Graduates will design, justify, and evaluate the impact of campaigns across the full range of popular digital channels.
    Communication and Media Emphasis - Graduates will communicate appropriate professional styles specific to target audiences with a special focus on diversity and evaluate content for accuracy, fairness, and clarity.
    Professional Sales Emphasis - Graduates will apply relationship-driven selling to sales activities, choose the correct approach in managing sales teams, and provide critical feedback about the selling practices of others. (Exploring, Preparing, Integrating)

Requirements for the BBA in Marketing

General Education Core 35 hours

The Social and Behavioral Science general education requirement is covered in the major by BUS 2513. The Diversity general education requirement is covered in the major by LDR 3733.

Business Core 40 hours

Click here to view Business Core.

Marketing Major 33 hours

BUS 4943Business Ethics

3

MKT 2513Introduction to Digital Marketing

3

MKT 3013Social Media Marketing

3

MKT 4523Market Research

3

Choose 3 hours:

MKT 4813Marketing Internship

3

MKT 4823Professional Development Internship

3

OR

MKT 4811Marketing Internship

1

x3

Choose 3 hours:

BUS 4823Business Strategy and Policy Capstone

3

BUS 4833Independent Study Capstone

3

Choose 3 hours:

MKT 3533Consumer Behavior

3

MKT 3543Integrated Marketing Communications

3

MKT 4513Marketing Management

3

Vocational Emphasis - Choose 12 hours in one of the following fields:

Click here to choose Vocational Emphasis options.

Electives 12 hours

 

Total Credit Hours: 120