Course Catalog 2025-2026

MKT 4603 Growth Marketing and Multi-Channel Digital Marketing

In the marketplace, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels. PR: ENG 1123, MKT 2503, MKT 2513, MKT 2603, MKT 3013, and MKT 3023.

Credits

3