PSA 3043 Strategic and Complex Sales
Focuses on advanced strategies for managing long-cycle, high-value, and multi-stakeholder sales common in business-to-business (B2B) and enterprise environments. Students will learn solution-based and account-based selling methods, key account management, and strategies for selling in global and technology-driven markets. A sales simulation will give students practical experience with account planning, stakeholder management, and the use of AI-driven sales enablement tools. PR: PSA 3013