MKT 4833 Digital Marketing Strategy Capstone

Serves as the capstone course for the Digital Marketing major and emphasis. Students integrate knowledge from prior coursework to design, implement, and evaluate multi-channel marketing strategies. Working in teams, students will address real-world or simulated client challenges across content, social media, email, SEO, and paid media. The course culminates in a formal client-ready presentation and a comprehensive portfolio project that demonstrates mastery of digital marketing strategy. Course fee. PR: Senior status and MKT 3013, MKT 3023, MKT 3033, MKT 3043, MKT 3063, MKT 4523

Credits

3