MKT 3063 Stories That Sell: Digital Content Creation

Students will explore strategies for crafting compelling digital content across platforms including blogs, video, podcasts, and social media. Emphasis is placed on copywriting, visual storytelling, and short-form video production. Students will experiment with AI-powered creative tools for text, image, and video generation, while critically evaluating their ethical use. Students complete the HubSpot Content Marketing Certification as part of the course. Portfolio projects include a blog series, branded social posts, and a video campaign. Course fee. PR MKT 2503.

Credits

3