MKT 3033 SEO, SEM, and Paid Media Strategy

This course introduces the principles and practices of search engine optimization (SEO), generative engines optimizations, and search engine marketing (SEM). Students will study consumer search behavior, algorithms, on- and off-page SEO, keyword research, content optimization, and link building. They will also design and manage paid search campaigns using Google Ads. The course integrates AI-driven tools for keyword analysis, ad targeting, and campaign optimization. Students complete the Google Ads Search Certification as part of the course. Course fee. PR MKT 2503.

Credits

3