Sports Management: Esports and Gaming Administration BBA

The Esports and Gaming Administration program prepares graduates with a blend of business fundamentals and sports management knowledge needed to work across industries while also developing the skills to manage the gaming industry and the growing role of Esports within it.

Graduates of the Bachelor of Business Administration, Sports Management (Esports & Gaming Administration) program will be able to:

1. Develop professional standards which reflect responsible, sustainable, and ethical practices within the Esports and gaming community.
2. Demonstrate a comprehensive understanding of the creation and development of games and effectively apply, integrate, and communicate this information through the implementation of games within the gaming industry.
3. Analyze the Esports industry in terms of team, tournament, and league management and effectively evaluate and communicate the impact of economic, societal, and regulatory issues on the industry.
4. Apply principles of marketing, sales, and distribution to the specific conditions of the Esports and games industry and understand the unique aspects of the Esports product, the Esports and games consumer, and the Esports and games marketplace.
5. Demonstrate a comprehensive understanding of the history and cultural significance of games and Esports.
6. Demonstrate an understanding of financial, ethical, legal, and sociocultural issues in today’s world and how each applies to various aspects of the overall sports industry.
7. Critically analyze and evaluate games as well as their themes, mechanics, and other components.
8. Align personal, professional, and organizational conduct with ethical and professional standards of conduct including an understanding of corporate social responsibility.

Program Learning Outcomes

The following learning outcomes are linked to assignments and activities throughout this program:

1. CRITICAL THINKING: Professional graduates think critically and apply systems thinking to decision making.
2. PROBLEM SOLVING AND APPLICATION: Professional graduates apply functional area concepts and theories appropriately.
3. PROFESSIONAL COMMUNICATION: Professional graduates communicate effectively by preparing and delivering oral and written presentations using appropriate technologies.
4. SOCIAL AND ETHICAL RESPONSIBILITY: Professional graduates align personal, professional, and organizational conduct with ethical and professional standards of conduct, including an understanding of corporate social responsibility.
5. VOCATIONAL AWARENESS: Professional graduates demonstrate an understanding of God's ongoing story in the world and their responsibility to God, self, organization, and the world as a part of that ongoing story.

Requirements for the BBA in Sports Management: Esports and Gaming Administration

General Education 35 hours

(The Social and Behavioral Science general education requirement is covered in the major by BUS 2513. The Diversity general education requirement is covered in the major by BUS 3033.)

Business Core 42 hours

Esports and Gaming Administration Major 33 hours

ESM 3013	Introduction to Esports Management	3
ESM 3023	Introduction to Games	3
ESM 3033	Convention, Event, and Trade Show Planning	3
ESM 3043	Distribution of Games: The Role of the Publisher	3
SMG 2223	Principles and Practices of Sports Administration	3
SMG 2263	Managing Sports Organization	3
SMG 2283	Practicum in Sports Management	3
SMG 3003	Sports Marketing	3
SMG 3123	Sports in Society	3
SMG 4113	Legal Aspects of Sports	3
SMG 4813	Sports Management Internship	3

Electives 10 hours

Total Credit Hours: 120