Course Catalog 2022-2023

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Digital Marketing, BS

The Bachelor of Science in Digital Marketing gives students the knowledge and skills to incorporate a digital marketing strategy into an organization's overall marketing efforts. Students will learn how to reach current and potential customers using digital tools, such as search engine optimization (SEO), social media marketing, paid ads, and content marketing, among other digital marketing techniques. The student will connect the organization's offerings to the needs of the customer by utilizing highly targeted and results-driven marketing. This program can be completed fully online, or through a combination of online and seated classes.

 

Graduates of the Bachelor of Science, Digital Marketing program will be able to:

1. Identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities.

2. Design, justify, and assess the impact of campaigns across the full range of popular digital channels. 

3. Build effective content marketing strategies and support them with fundamental content creation skills, such as copywriting.

4. Assess the effectiveness of cross-channel campaigns in relation to broader business objectives.

 

Requirements for the BS in Digital Marketing

General Education Core 41 hours

Digital Marketing Major 36 hours

BUS 4943Ethics in Business

3
MCM 3523Publication Design

3
MKT 2503Principles of Marketing

3
MKT 3013Social Media Marketing

3
MKT 3023Email Marketing

3
MKT 3033SEO and SEM

3
MKT 3043Digital Marketing Analytics

3
MKT 3053Viral and Organic Growth

3
MKT 3533Consumer Behavior

3
MKT 3543Integrated Marketing Communications

3
MKT 4513Marketing Management

3
 
Choose one from
SEN 2013Corporate Responsibility and Social Enterprise

3
OR
SEN 3003Case Studies in Social Enterprise

3
OR
HON 2023Corporate Responsibility and Social Enterprise

3

Electives 43 hours

Total Credit Hours: 120