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Course Catalog 2018-2019
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School of Business and Professional Studies
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Accounting, BBA
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Minors for Non-Business Majors
Business Administration Minor
Marketing Minor
Sports Management Minor
Strategic Leadership Minor
Department of Mass Communication
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Marketing Minor
Requirements for the Minor
Requires the following 18 hours:
MKT 2503
Principles of Marketing
3
MKT 3533
Consumer Behavior
3
MKT 3543
Integrated Marketing Communications
3
MKT 3573
Services Marketing
3
MKT 4513
Marketing Management
3
MCM 2613
Introduction to Public Relations
3
Courses toward minor cannot concurrently apply toward courses within the degree core, major, concentration, or track. If a concurrent requirement exists, a student may choose from the following courses to complete the minor:
BUS 3003
,
JRN 2513
,
JRN 3523
,
MED 3113
, and
PRN 3513
.