Marketing Minor

Requirements for the Minor

Requires the following 18 hours:

MKT 2503	Principles of Marketing	3
MKT 3533	Consumer Behavior	3
MKT 3543	Integrated Marketing Communications	3
MKT 3573	Services Marketing	3
MKT 4513	Marketing Management	3
MCM 2613	Introduction to Public Relations	3

Courses toward minor cannot concurrently apply toward courses within the degree core, major, concentration, or track. If a concurrent requirement exists, a student may choose from the following courses to complete the minor: BUS 3003, JRN 2513, JRN 3523, MED 3113, and PRN 3513.