Mass Communication/Marketing Communication (Accelerated Program), BS

Requirements for the BS in Mass Communication–Marketing Communication – Accelerated Learning

General Education Core 37 hours

(The Global Studies and Diversity general education requirement is covered in the major by COM 3533.) 

Mass Communication Major 33 hours

COM 3533	Intercultural Communication	3
MCM 2013	Intro to Mass Communication	3
MCM 2513	Media Writing	3
MCM 2613	Introduction to Public Relations	3
MCM 3003	Media and Society	3
MCM 3013	Mass Communication Theory	3
MCM 3113	Digital Media Strategies	3
MCM 3513	Public Relations Media Techniques	3
MCM 4113	Media Law	3
MCM 4943	Media Ethics	3
MCM 4953	Media Seminar and Portfolio (capstone course)	3

Marketing Communication Track 18 hours

BUS 3003	Business Communication	3
LDR 3713	Leadership of Teams	3
MKT 2503	Principles of Marketing	3
MKT 3533	Consumer Behavior	3
MKT 3543	Integrated Marketing Communications	3
SEN 3003	Case Studies in Social Entrepreneurship	3

Electives 32 hours

Electives will vary from program to program. 

1. Specs Howard School of Media Arts program in Broadcast Media Arts, Digital Media Arts, or Graphic Design- 24 - 36 hours
2. AAS Media and Communication Arts from Macomb Community College - 44 hours
3. AAS in either Media Arts & Entertainment Technology or Graphic Design from Mott Community College - 44

Total Credit Hours: 120