Course Catalog 2023-2024

Vocational Emphasis: Management, BBA

Choose one of the following fields (12 hours):

Arts and Science

Required Courses:

Arts and Science 12 credits of an approved emphasis

Entrepreneurship

Required Courses:

MGT 3683Small Business and Entrepreneurship

3

MGT 3783Entrepreneurial Business Plan

3

Choose two:

MKT 3013Social Media Marketing

3

MKT 3533Consumer Behavior

3

MKT 3543Integrated Marketing Communications

3

MKT 4523Market Research

3

Human Resources

Required Courses

COM 3533Intercultural Communication

3

LDR 3633Conflict Management & Negotiation

3

PSY 2013General Psychology

3

PSY 2113Psychology of Adjustment

3

Marketing Communication

Required Courses

Marketing Communication, 12 credits of MCM or MKT

Strategic Leadership

Required Courses

Strategic Leadership, 12 credits of LDR