Course Catalog 2023-2024

MKT 4513 Marketing Management

Marketing is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. This course studies marketing from a management perspective, including data analysis, the establishment of marketing objectives, the identification of target markets, and the development, execution, and implementation of marketing mixes. Course fee. PR: MKT 2503. Senior status.

Credits

3