Course Catalog 2023-2024

Mass Communication, BS

Requirements for the BS in Mass Communication

General Education Core 41 hours

Mass Communication Major 30 hours

Must take the one-hour workshop three times

MCM 1101Shield Media Workshop

1

MCM 1101Shield Media Workshop

1

MCM 1101Shield Media Workshop

1

Take all of the following:

MCM 2013Intro to Mass Communication

3

MCM 2513Media Writing

3

MCM 3003Media and Society

3

MCM 3013Mass Communication Theory

3

MCM 3113Digital Media Strategies

3

MCM 4113Media Law

3

MCM 4893Media Internship

3

MCM 4943Media Ethics

3

MCM 4953Capstone Seminar in Mass Communication

3

MCM 3013, MCM 3113, and MCM 4953 are only offered as 8-week accelerated online classes.

Track Options for an On-Campus Mass Communication Major

The track requirement is waived for transfer students who have completed an approved associate degree or certificate in a Mass Communication field. Specs@LTU: RU mass communication students can fulfill their RU mass communication track by spending a calendar year at Specs@LTU in Southfield, MI, in one of the following: Broadcast Media Arts, Digital Media Arts, or Graphic Communications. Instructor approval is required, and conditions apply. 

Broadcast Media Arts Track 29 hours

A Broadcast Media Arts Track is available through Specs@LTU.
MCM 1035Fundamentals of Radio

5

MCM 1045Fundamentals of Television

5

MCM 2035Digital Audio Concepts

5

MCM 2045Digital Video Concepts

5

MCM 3034On-Air Radio

4

MCM 4035TV Field Production 5 hrs. UD

5

Total Credit Hours:29

Digital Media Arts Track 29 hours

A Digital Media Arts Track is available through Specs@LTU.
1305 1305Production Fundamentals

5

MCM 1335Visual Storytelling

5

MCM 2305Digital Video Production

5

MCM 2325Motion Graphics

5

MCM 3304Media for the Web

4

MCM 4305Advanced Portfolio

5

Total Credit Hours:29

Film Production Track 29 hours

A film production track is credited to students who have completed the Motion Picture Production program at the Motion Picture Institute (MPI) prior to starting at Rochester University. 

Graphic Communications Track 29 hours

A Graphic Communications Track is available through Specs@LTU.
MCM 1135Fundamentals of Graphic Design

5

MCM 1235Intro to Computer Graphics

5

MCM 2135Web Design Essentials

5

MCM 2145Visual Branding and Identity

5

MCM 3134Portfolio Development

4

MCM 4135

5

Total Credit Hours:29

Integrated Media Track 30 hours

MCM 2613Introduction to Public Relations

3

MCM 2833Digital Photography

3

MCM 3223Editing and Content Management

3

MCM 3423Video Storytelling

3

MCM 3513Public Relations Media Techniques

3

MCM 3523Publication Design

3

MCM 3723Advanced Media Writing

3

MCM 4323Media Campaigns

3

MKT 2503Principles of Marketing

3

MKT 3543Integrated Marketing Communications

3

Total Credit Hours:30
MCM 2613, MCM 3513, and MCM 4323 are only offered as 8-week accelerated online classes. MCM 3523 is a 16-week online class.

Electives 19 - 20 hours

Taking an 18-hour minor is recommended or several micro-credentials is recommended.

Total Credit Hours: 120