Course Catalog 2023-2024

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Mass Communication (Accelerated Program), BS

Requirements for the BS in Mass Communication – RU Accelerate

General Education Core 38 hours

(The Diversity general education requirement is covered in the major by COM 3533.) 

 

Accelerated Mass Communication Major 30 hours

MCM 2013Intro to Mass Communication

3
MCM 2513Media Writing

3
MCM 2613Introduction to Public Relations

3
MCM 3003Media and Society

3
MCM 3013Mass Communication Theory

3
MCM 3113Digital Media Strategies

3
MCM 3513Public Relations Media Techniques

3
MCM 4113Media Law

3
MCM 4943Media Ethics

3
MCM 4953Capstone Seminar in Mass Communication

3
MCM 2513 is a 16-week online course.

Track options: select one of the following

The track requirement is waived for transfer students who have completed an approved associate degree or certificate in a Mass Communication field.

Film Production Track 29 hours

A film production track is credited to students who have completed the Motion Picture Production program at the Motion Picture Institute (MPI) prior to starting at Rochester University. 
Total Credit Hours:29

Marketing Communications Track 24 hours

BUS 3003Business Communication

3
COM 3533Intercultural Communication

3
LDR 3713Leadership of Teams

3
MCM 4323Media Campaigns

3
MKT 2503Principles of Marketing

3
MCM 3523Publication Design

3
MKT 3533Consumer Behavior

3
MKT 3543Integrated Marketing Communications

3

Electives 23-25 hours


Total Credit Hours: 120