Mass Communication/Marketing Communication (Accelerated Program), BS

Requirements for the BS in Mass Communication–Marketing Communication – Accelerated Learning

General Education Core 37 hours

Mass Communication Major 33 hours

COM 3533	Intercultural Communication	3
JRN 2513	Media Writing	3
MED 2013	Intro to Mass Communication	3
MED 3003	Media and Society	3
MED 3013	Mass Communication Theory	3
MED 3113	Digital Media Strategies	3
MED 4113	Media Law	3
MED 4943	Media Ethics	3
MED 4953	Media Seminar and Portfolio (capstone course)	3
PRN 2613	Introduction to Public Relations	3
PRN 3513	Public Relations Writing and Visual Design	3

Marketing Communication Track 18 hours

BUS 3003	Business Communication	3
LDR 3713	Leadership of Teams	3
MKT 2503	Principles of Marketing	3
MKT 3533	Consumer Behavior	3
MKT 3543	Integrated Marketing Communications	3
SEN 3003	Case Studies in Social Entrepreneurship	3

Electives 32 hours

Electives will vary from program to program. 

1. Specs Howard School of Media Arts program in Broadcast Media or Graphic Arts - 24 - 36 hours
2. MACA track from Macomb Community College - 44 hours
3. MAET, Graphic Design, or Communication Technology from Mott Community College - 44

Total Credit Hours: 120